Welcome to my blog!
This week it’s all about the writer’s statement…
At first, reading the statement from David Simons, who wrote “The Wire”, I felt unconfident about how to present the underlying themes for my own short film. Because it’s a short and has a limited length, I cannot interweave too many themes or have both A & B stories for anyone other than the protagonist- not even for the antagonist, let alone any other characters can get a role beyond moving the narrative forward. So, that made me feel that I had not done a good enough job with my short at first and then I remembered how many hours of footage each series of “The Wire” covered and I suddenly didn’t feel so intimidated! Of course, I didn’t have time to tackle “national existentialism”, unlike David Simons!
And so, I started to write away with ease until I realised thatthe statement has a word count to stick to… Oh dear… I now have an editing job on my hands to cut back down to the 500 I am allowed!
We also looked at Kickstarter projects this week and I really enjoyed noticing the factors that drew me to a project and alsoremarked what did not work for me. It’s tricky to pitch the project in a way that will excite a viewer and inspire them to join in and support the creative process to its fulfilment.
When trying to understand what makes us support a project, I felt that, whilst these factors would modify in content slightly for everyone, the basics will remain the same:
1. An engaging image
2. A succinct description that has an incomplete sentence so that my curiosity is piqued, and I end up clicking on the project to read more.
3. A different angle starting the description if it is a current event / popular theme being explored.
4. For big budgets: it needs celebrity endorsement or involvement to raise those funds and get the social media advertising out there.
5. For mid-range budgets, if there is no celebrity endorsement… split the project into stages that get unlocked as the previous one’s pledge and reward scheme is fulfilled.
6. Have social media campaigns on the way to the final month of pledging to drum up interest and financial support.
7. Choose subject matter that is popular / universal/ topical /revealing.
8. Be original, but not too peculiar! Unless your budget is really low and you don’t need many pledges, make sure it’s not too unusual to drum up any interest. (Once people know your work, you can experiment more).
9. Make a professional promotional advert to describe the process your project will undergo on the road to completion. It needs to be heavy on short clips and graphics, with only short text.
10. Ask for sharing on social media.
11. Have a ladder of rewards that fit the donation and create excitement in the project.
12. If you have worked in a professional industry relevant to the project, make sure that is shared- it instils confidence in the potential supporter.
Screenwriters can benefit from drumming up interest in their projects early, to show that they will be successful when finished. They can use it as a marketing tool, promoting it via people’s interest and their social media contacts. Also, if they don’t attract any support, the writer will know that they need change the way they are promoting the subject- change the poster and the blurb and see if that makes a difference and gains more interest. A screenwriter can also prove to producers that this is going to be a successful film and that it is worth backing because it already has an audience.
Interesting, isn’t it? It makes me feel like there is an algorithm for success in Kickstarter… and that we are all simply a bundle of algorithms, just waiting to light up connections when the right project hits our minds!
Starting a blog as I navigate an MA is all new to me. I am generally a really private person with an 'under-the-radar' online presence, so please delight in spotting my awkwardness at sharing all the tricky moments my course will put me through! As all irritating restauranteurs say nowadays: